Put in the “…ing”: Inject Value Through Experience

joevideo
Joe Pine defined the Experience Economy. It all began in 1992 with the concept of Mass Customization. Now remember the world that existed in the early 90’s. The World Wide Web was still text based used by government, military and educational institutions. The Mosaic Browser had not yet been released. Email addresses were still long strings of numbers. In short, the digital world as we know...

Mindfulness in Marketing is Good Business

nirellsmall
Increasingly we are seeing how mindfulness is playing a large role in corporations – from Ariana Huffington speaking about being present, Steve Jobs discussing meditation and Google employing a mindfulness leader within the company. As within, so without, and if we are going to be mindful with regard to ourselves, why not be mindful in our marketing practices to our customers. So believes...