Design to Grow in Scale and Flexibility

design to grow
The mental structure one brings to a business issue (or any issue for that matter) defines the solutions one sees. It can be a fruitful exercise to try on different mental thinking caps when reviewing the success and issues of ones business. David Butler, Coca-Cola’s VP of Innovation who released in March of this year the book Design To Grow: How Coca-Cola Learned to Combine Scale & Agility,...