CLIC: CMOs Leading Innovation Conference

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Today’s top marketers are adapting to unprecedented changes in customer behaviors and a brand new digital landscape. How will you make the shift from order taker to strategic market maker? Join this full day of brainstorming, networking, and insights from senior marketers who have made things CLIC (CMOs Leading Innovation Conference). Hear how they are thriving in a digitally disruptive era, and...

Mindfulness in Marketing is Good Business

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Increasingly we are seeing how mindfulness is playing a large role in corporations – from Ariana Huffington speaking about being present, Steve Jobs discussing meditation and Google employing a mindfulness leader within the company. As within, so without, and if we are going to be mindful with regard to ourselves, why not be mindful in our marketing practices to our customers. So believes...

Spend Money on Experiences Not Things: A Message to Companies, Organizations and Government

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The Science of Why You Should Spend Money on Experiences, Not Things posted by Jay Cassano of Fast Company, talks about how people are in search of happiness, and the way to true happiness is through experiences not products. From our own lives, I think we would mostly agree. The Tesla car is awesome, but it is so if we have a great time driving it; if we feel that we have luxury plus are saving...